So you vowed to make 2017 the year that you helped your business’ content to grow and flourish? Well we want that to be the case, of course we do, but we also understand that you might already be slowing down! A year is a long time, especially when it comes to constantly and consistently publishing relevant and strong content. Because we understand just how much of a challenge that can be, we thought we’d give you some tips to keep your writing moving in the right direction!
Follow the News and the Trends
Keeping up-to-date on all of the latest news articles and trends will help you to keep your content front of mind. On the one hand, using trending topics as your jumping off point will allow you to write about what’s on the minds of your readers and followers. On the other hand, using these topics to help you get started allows you to always produce original content.
The best ways for you to stay in tune with these trends is to track the trending topics on social media on a daily basis (from Twitter trends to the most commonly mentioned names and phrases on Facebook). This will give you content to include in new blog posts, the basis for social media posts, and more! Additionally, following the news and checking in on all of the latest stories that the major publications have written will allow you to keep your finger on the pulse of what’s happening in the world. This will give you fuel for your content, but it will also help you to understand what’s going on beyond your front door – an important piece as you look to grow on a personal and professional level.
Pay Attention to your Competition
Understanding what your competitors are up to will help you to stay on top of your game. From reading their recent blog posts to following them on social media, you’ll have a chance to see what’s being published in your industry and field. Not only will a quick search of your competition ensure that you don’t publish similar content to what was recently done, it also allows you to stand apart from what they’ve done in all facets (from how you write to how you’re displaying your content, the images you’re using, and more)!
If you’ve written a post that is similar to one that a competitor has already written, be sure that some of your key points are different. If the major points are obvious ones, change up your sub-points, adjust your examples, and make your writing style your own! Make sure that your work stands up to the competition and showcases how different you truly are (but make sure this is seen as a ‘good’ different)!
Do Your Research
Doing your research is a great way to ensure that what you’re saying is accurate. However, while it is easy to source other blogs and posts, it is better for your post to source the original content – whether that is books, magazine articles, etc. If you want to include statistics to boost your content, you should do so, but follow the stat all the way back to the beginning (maybe it came from an educational institution or perhaps a private research firm). Where it comes from doesn’t matter, but following it back to the source is essential!
We want you to make sure that your blog is your own. We understand that you will likely read other blogs and gain ideas and suggestions from other posts, but don’t let that be your only source of material. Make sure your content is personalized and that it showcases your personal style! Your original content is what makes you different and standout, so embrace it and own it!
Use Those Around You
We certainly don’t mean this in a negative way, but one of your smartest decisions is to use information that you collect from those around you! Whether they’re your peers, your employees, or your friends, inspiration and motivation can come from anywhere. While these individuals may (or may not) come from the same industry as you, they can help you to write the best content – better than you can even imagine.
Additionally – because we know that sometimes no matter how hard you try the creative content simply won’t come to you – you can use those around you to write some of your content. Guest blogging is slowly becoming an extremely popular trend in the blogosphere. Ask other industry professionals to write a piece for you. Ask friends to put together a mashup of ideas and create a single post to highlight some key information about your industry. Work as a team and publish something that is truly great, focusing on an area of the industry that you’re all passionate about. However you look to incorporate those around you, trust us, a lot of your inspiration can be found within their words and actions.
Experience is King
We’ve previously stated that content is king, but in the entertainment industry, it is often said that experience is king and that you need to ensure that your audience is always being entertained. Just because you’re writing a blog doesn’t mean there isn’t an audience that you write for. Maybe your audience is small or perhaps they are far larger than you could even imagine. Regardless, your content needs to be written so that your audience can grab onto it and feel like they’re part of it.
So what’s the best way to do that? Write about your past experiences of course! Your previous experience can be as applicable and important today as it was ten years ago, so don’t just push it away and try to come up with something new. Always trying to re-invent the wheel is both tiring and impossible, so don’t be afraid to write what you know! We know that there is definitely value in the stories you have, so don’t be afraid to share them with your audience.
When push comes to shove, we know the struggle of writing a lot of original content, but we also know just how important this content can be. Don’t get stagnant, keep pushing and keep writing. From blogs to social media posts and beyond, your content can easily get stale, redundant, or just plain weak. Keep trying these different tips to keep yourself at the top of your game and keep your content fresh as a daisy!