So you’ve created a winning piece of content and published a post that has helped you gain some traction in the online world, but now what? As much as we may want to believe that one post is all it takes to become an online success, you need to create consistent content in order to boast a winning content strategy. But why is that? Why does an online strategy have to involve such a consistent presence in order to find success? Whether you consider its impact on your customers, your competitors, or your own brand, there are several reasons for you to keep your content consistent!
1. Don’t Let Your Followers Forget About You
It’s important to keep yourself present online, and to do so at a consistent clip, you need to have the content to back it up. We’re not saying that you need to be posting every minute of every day, because, after all, the law of diminishing returns can definitely rear its ugly head, but you need to do enough to keep your followers following and engaged. If you stop posting, then you aren’t doing your job to stay front of mind, and before you know it, your followers will completely forget about you, offering you little chance to regain what you once had. So, simply put, don’t let your followers forget about you!
2. Don’t Let Your Competitors Take Over
Just like when you’re waiting in line at a store, there are plenty of others around you working towards the same goal, and if you do something to lose your spot, you can bet other competitors will be quick to capitalize. Unfortunately, without a consistent presence, your business will quickly become outdated and outmatched, thereby falling out of favour, and, essentially, losing your spot in line. Online followers and customers are looking for information, so if you aren’t providing it to them, then someone else will! So, again, don’t let your competitors take over!\
3. Don’t Let Your Platforms Become Outdated
One of the biggest frustrations for anyone who is active online is inactivity. If a potential customer is looking for your business online only to find that you haven’t posted anything to your blog, social media, or website for the last several months (or longer), then they will begin checking out a competitor in no time. If you’re going to be online, then you have to actually be online because having an outdated platform not only makes you look unprofessional, but lazy and incompetent as well. So, don’t let your platforms become outdated.
4. Don’t Let Your Overall Brand Suffer
Every aspect of your business is connected, from your in-person activity to your online platforms. To establish a strong overall brand, therefore, every component must work cohesively and complement each other accordingly. And while your online channels can be an amazing means of expressing and solidifying your brand, it can also be incredibly detrimental without the content to back it up. And, what’s worse, it will not only hinder your online brand, but your brand as a whole. As a result, you shouldn’t start something online that you can’t finish (or at the very least, maintain) because it will do far more damage in the long run. So, remember, don’t let your overall brand suffer!
5. Don’t Let A Single Success Go to Your Head
Like we said at the outset, as much as we may want to think differently, one great post does not a content strategy make. You can certainly take that post and run with it, but you have to rely on additional content to survive and thrive online. This doesn’t mean that you should just throw any old thing together and call it content, but it does mean putting out quality posts on a regular basis (the timing of which will depend on your business). Operating as a one-hit wonder won’t allow you to achieve long-term success. So, before your audience tunes you out, make sure you don’t let a single success go to your head.
While it may not be easy to come up with content on a regular basis, be that for your blog, website, or social media, there’s no denying that it is a must for a successful online presence. Without it, you will feel the effects in many ways – from losing followers to falling behind competitors to hurting your brand. If you want to reap the many rewards of an active online presence, then you must put creating consistent content at the top of your to-do list!
Category: Community Core-ner Tags: Content, Content Creation, Content Development, Content Marketing, Online Communications, Online Content, Social Media, Social Media Management, Social Media Strategy